PRIVACY POLICY

Effective Date: 14 September 2026

Perfect Ten Skincare and Cosmetics Ltd. (“we”, “us”, “our” or the “Company”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, purchase our products, communicate with us or otherwise interact with our services.

1. INFORMATION WE COLLECT

We may collect and process personal information about you when you interact with us.

This may include:

  • Your name

  • Email address

  • Telephone number

  • Billing and delivery address

  • Order and transaction information

  • Payment information

  • Account information, where applicable

  • Communications you send to us, including customer service enquiries

  • Marketing and communication preferences

  • Information provided when entering competitions, promotions or surveys

Payment information may be processed securely by our payment service providers and we may not directly store your complete payment card details.

Website and Technical Information

When you visit or use our website, we may automatically collect certain technical information, including:

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Pages viewed

  • Time spent on our website

  • Referring and exit pages

  • Website interactions and activity

  • Cookie and similar technology information

We may use cookies, pixels and similar technologies to collect certain information. Where required by law, non-essential cookies will only be used with your consent.

2. HOW WE USE YOUR INFORMATION

We may use your personal information to:

  • Process, fulfil and deliver your orders

  • Process payments and refunds

  • Manage your account

  • Provide customer service and respond to enquiries

  • Communicate with you regarding your orders or our services

  • Improve our products, website and customer experience

  • Personalise your experience with us

  • Manage promotions, competitions or other customer activities

  • Prevent and detect fraud, misuse or other unlawful activity

  • Protect our business, customers and systems

  • Maintain appropriate business and transaction records

  • Comply with our legal, regulatory, accounting and tax obligations

  • Establish, exercise or defend legal claims

  • Send marketing communications where you have consented to receive them or where we are otherwise legally permitted to do so

You can unsubscribe from marketing communications at any time by using the unsubscribe option contained within our communications or by contacting us directly.

3. OUR LEGAL BASIS FOR PROCESSING

Where applicable under data protection law, we process personal information on one or more lawful bases.

These may include:

Contract: Where processing is necessary to fulfil an order, provide a service you have requested or otherwise perform our contractual obligations to you.

Legal Obligation: Where we are required to process information to comply with applicable laws or regulations.

Legitimate Interests: Where processing is reasonably necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.

Consent: Where you have given us your consent for a particular activity, such as certain forms of marketing or the use of non-essential cookies. Where we rely on consent, you may withdraw it at any time.

4. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information.

We may share personal information with trusted third parties where reasonably necessary to operate our business and provide our products and services.

These may include:

  • Payment processors

  • Delivery and logistics providers

  • Website and e-commerce providers

  • IT, hosting and cloud service providers

  • Customer service providers

  • Marketing and advertising platforms

  • Analytics providers

  • Professional advisers, including accountants, lawyers and insurers

  • Fraud prevention and security providers

  • Government, regulatory or law enforcement authorities where required by law

Third-party service providers are permitted to process personal information only for the purposes for which it has been provided and in accordance with applicable data protection requirements.

We may also disclose personal information in connection with a merger, acquisition, investment, restructuring, financing or sale of all or part of our business, subject to appropriate safeguards.

5. INTERNATIONAL DATA TRANSFERS

Some of our suppliers, technology providers or business partners may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate measures designed to ensure that it receives an appropriate level of protection in accordance with applicable data protection legislation.

This may include relying on recognised adequacy regulations or approved contractual safeguards.

6. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, regulatory, accounting, tax and reporting requirements.

Retention periods may vary depending on the type of information, our relationship with you and our legal obligations.

When personal information is no longer required, we will securely delete, anonymise or otherwise dispose of it where appropriate.

7. DATA SECURITY

We use appropriate technical and organisational measures designed to protect personal information against accidental or unlawful loss, misuse, alteration, disclosure or unauthorised access.

Access to personal information is limited to employees, contractors and service providers who have a legitimate business need to access it.

While we take reasonable precautions to protect your information, no electronic transmission or storage system can be guaranteed to be completely secure.

8. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies to operate effectively, remember preferences, understand how visitors use our website and, where permitted, provide personalised advertising and marketing.

Where required, you will be given the opportunity to accept or reject non-essential cookies.

You may also be able to manage cookies through your browser settings.

9. THIRD-PARTY WEBSITES

Our website may contain links to websites, applications or services operated by third parties.

We are not responsible for the privacy practices, security or content of third-party services. We encourage you to review the relevant privacy policy before providing personal information to a third party.

10. YOUR DATA PROTECTION RIGHTS

Depending on the circumstances and applicable law, you may have the right to:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of your personal information

  • Request restriction of certain processing

  • Object to certain processing of your information

  • Request the transfer of your personal information

  • Withdraw consent where processing is based on consent

  • Object to direct marketing

  • Lodge a complaint with the relevant data protection authority

These rights are subject to certain legal conditions and exemptions.

To exercise any of these rights, please contact us using the details below.

You also have the right to raise a concern with the UK Information Commissioner’s Office (“ICO”) if you believe your personal information has been handled improperly.

11. CHILDREN'S PRIVACY

Our website and services are not specifically directed at children, and we do not knowingly collect personal information from children where we are not legally permitted to do so.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can investigate and take appropriate action.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes to our business, services, technology or legal obligations.

Any updated version will be published on our website together with a revised effective date.

We encourage you to review this Privacy Policy periodically to remain informed about how we process and protect personal information.

13. CONTACT US

If you have any questions about this Privacy Policy, our use of your personal information or would like to exercise your data protection rights, please contact:

Perfect Ten Skincare and Cosmetics Ltd.

Email: Contact@PerfectTenSkincare.co.uk

Address:
1 Harley Street
London
W1G 9QD
United Kingdom

Please retain a copy of this Privacy Policy for your records.