Embarking on the “Urban Refinement” lookbook, we sought to portray the modern man's duality. Amidst the hustle and challenges of urban life, there lies a sophistication, a desire for self-improvement and care. This lookbook was a tribute to that juxtaposition, capturing the essence of ruggedness intertwined with elegance.
"Urban Refinement" was more than just imagery; it was a statement. A testament to the modern man who finds balance between his wilder instincts and the refinement that urban life demands. It spoke of a skincare regime that was as multifaceted as its user — both resilient and nurturing. Navigating the urban jungle requires resilience, but that doesn't mean compromising on self-care. "Urban Refinement" was our nod to the man who stands tall amidst the chaos, exuding an air of sophistication. It was about acknowledging the challenges of city life while prioritising oneself, ensuring the skin remains as unyielding as one's spirit.
Through "Urban Refinement", we captured the spirit of the contemporary man — fiercely independent, yet deeply attuned to his needs. In the midst of urban challenges, here was a skincare line that understood, resonated, and refined.